Choosing an online casino is filled up with pitfalls and disinformation. The huge sum of money involved means that the options presented to you through search engines or the information given in advertisements either online or offline is so commercially oriented that it’s practically impossible to get objective casino reviews or honest and accurate information. Attempting to select a good online gambling site will frequently leave you confused and when you’re unlucky, scammed and cheated.

Online gambling sites have a comparatively long history on the net and they have traditionally enjoyed the benefits of being completely unregulated except in the UK. This meant that choosing an online casino used to mean a selection between sites that were not accountable to anyone and may take your cash and run. How to pick a safe online casino became an enormous concern for players and so online portals started to appear that helped players to decide which online casino to select.

yoursite.com has helped players create a better informed choice between online gambling sites, as rogue operators become known and casino portal owners can blacklist them. Seeing casino comparisons based on various factors such as which site gets the highest bonus, which has the best slots, which has the best table stakes, which has the best poker and VIP program etc is obviously more useful than seeing a biased advert first casino. However there are problems here too.

Almost all guides and portals are actually partners with the online gambling sites they’re reviewing, so although they might be comparing several casinos and reviewing them, they will have some that they would prefer to you chose over others, since they have been offered an improved deal to recommend that you choose a particular online gambling site. The ratings, often out of ten or five stars for instance, are fabricated to reflect their preferred choice and so objectively are completely meaningless.

How best to choose an online casino then with the problems of unregulated rogue operators and biased information saturating the search engine?

Fortunately the united kingdom have fully legalised and regulated online casinos in the UK. To avoid the potentially rogue offshore operators located in island tax havens such as Costa Rica and the Cayman Islands, players should select a casino based and regulated in the United Kingdom of England, Wales, Scotland and Northern Ireland. These UK online casinos face intense scrutiny into their finances to ensure all player transactions are above board and all players get paid quickly when they cash out. Anti-fraud checks come in place and the software is tested regularly for randomness. Only after passing all these tests are they given a UK licence.
An online gambling site located in the united kingdom is thus a safe and secure choice, and they welcome players from most countries in the world, but there are still many of these UK casinos to pick from. With UK casino portals offering biased reviews and ratings you can find three factors you should remember in order to make the best choice that will lead you to choose your perfect online casino.

Choose Popularity – which online casino gets the most players? Players will be the real experts and will naturally drift from poorer sites and towards the best ones.
Choose Bonuses – which online casinos really provide best bonuses? You will see a large number of ‘bonus guides’ but without showing the bonus conditions and terms they are meaningless and the large bonuses are always too good to be true. A bonus guide should rank bonuses by fairness first, and size second.
Choose Security – the operator ought to be based in the UK and ideally the company ought to be listed on the British stock exchange to ensure maximum security. Using PayPal to deposit and withdraw your winnings adds another layer of security.